Creative Leader + Designer
Leading the Creative Vision for the World’s Largest Free Aviation & Aerospace Expo
Role: Art & Creative Direction, Branding, Campaign Strategy, Team Leadership
Client: PartsBase (in-house)
I drive the full creative vision for PBExpo, a multimillion-dollar, global-scale expo and the largest free aviation and aerospace event in the world. Each year, I lead the rebranding, strategy, and production of hundreds of digital, print, and environmental assets, shaping an immersive experience for 8,000+ attendees, 400+ exhibitors, and a growing international audience.
Why It Matters
PBExpo is not just an event — it’s a living brand system that requires strategic thinking, design leadership, and flawless execution at scale. I define the creative strategy, mentor and manage the design team, and collaborate with vendors and cross-functional partners to deliver a cohesive, high-impact experience that strengthens the PartsBase ecosystem and drives measurable engagement.
Creative Impact
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Lead annual brand evolution: redefine PBExpo’s identity each year while maintaining alignment with PartsBase’s brand ecosystem
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Drive multi-channel campaigns: website, landing pages, display ads, email, social graphics, and more
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Manage client artwork and assets: ensuring all submissions meet brand standards and production requirements
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Team & vendor leadership: provide art direction, mentorship, and quality oversight for internal designers and external production partners
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Scale & influence: deliver hundreds of creative assets for an event that’s grown into the world’s largest free aviation expo
Deliverables at a Glance
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Full brand identity system
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Website and landing pages
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Digital campaigns, display ads, social graphics, and email marketing
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Trade show booth graphics, environmental signage, and wayfinding systems
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Video content, digital screen graphics, and experiential design assets
